Why we exist
Great tradies were wasting money on ads.
Nobody was fixing it.
The sale in a trade business happens offline, at the customer's home, not on a website. So Google only ever knew that someone called. Not whether they booked. Not whether the job was $150 or $4,500. Not whether the tech even showed up.
So it optimised for more calls. Which sounds right until you realise half those calls are wrong numbers, tyre kickers, and existing customers. The agency report looked great. The bank account told a different story.
Service Clarity closes that loop. Every job you invoice makes your next ad smarter. That's the whole point.
$2.3M+
Job revenue traced back to ads
43%
Avg. drop in cost per paying customer
4.9 / 5
Average rating
2021
Founded
What we stand for
We optimise for revenue, not leads
Everyone else counts calls. We count paying customers. That's a different category, and it changes every decision we make about the product.
Straight talk. No agency spin.
Trade owners have been burned by marketing promises. We don't oversell, we don't hide results behind vanity metrics, and we don't pretend a busy phone is the same as a profitable business.
Simple enough to use on site
Powerful tools should be easy to use. We obsess over simplicity so a 2 person crew can get the same insight as a 20 tech operation, without a consultant.
Built from real feedback
We ship product updates every week based directly on input from tradies using the product daily. Your pain point is on the roadmap, probably already shipped.
Meet the team
A small team with deep roots in trades, marketing, and the space where they meet.
Alex Rivera
Cofounder & CEO
Former operations director at an HVAC company with multiple branches. Watched $60K/year disappear into ad spend with nothing to show which campaigns paid off. Built Service Clarity to fix that.
Jordan Kim
Cofounder & CTO
Built the Google Ads API integrations that power our revenue feedback loop. Previously connected ad platforms to enterprise CRMs. Now doing it for the tradie market.
Taylor Brooks
Head of Product
10 years of UX research across trade and field service software. Passionate about making complex workflows feel like a 30-second phone check.
Sam Okafor
Head of Customer Success
Spent 5 years onboarding service businesses. Now makes sure every customer sees their first dollar traced back to an ad within 30 days of signing up.
Want to join us?
We're a remote first team always looking for people who genuinely care about helping trade businesses succeed, not just grow a SaaS metric.
View open rolesKnow which ads make you money.
Every single one.
Stop guessing. Start knowing. In 30 days, you'll see the exact dollar amount your Google Ads generated in completed, invoiced jobs, and your ads will be getting smarter already.